Useless Realtor Signs

The classic real estate sign is living on borrowed time. Buyers swipe through listings on their phones. The idea of getting in the car and driving endlessly in search of a lonely sign out front is starting to look a little…dated. Better word: useless.

Buyers don’t hunt for a stake in the yard. They hunt online.

Digital exposure is king which is why Sell It Flat Fee solves the problem of the equally useless “For Sale By Owner” sign. Getting your listing on the MLS gets you the most exposure, in front of as many eyes as possible. Online listings give you a platform to offer professional photos, important information, and virtual tours. A wooden sign can’t compete.

Why do real estate agents still use them? To showcase their branding, not sell your house. It’s a 24/7 billboard for their business.

Why does Sell It Flat Fee still offer them? Our signs can be customized with the seller’s direct contact information - not ours. On any drive-by exposure they can reach the most important person directly: you. In neighborhoods were homes look similar or directions may be fuzzy, a sign can help guild visiting buyers and agents in. And some seller’s just simply like them. We get that which is why we offer them at different levels: simple to luxury.

Bottom line: don’t expect a sign to do the heavy lifting. Your real audience is online.

Next
Next

Open Houses (Usually) Don’t Sell Homes